What is this project about?
The UAE has a problem of abnormal heat, which is hard to adapt to for both tourists and new residents who are flying in for the first time.
This product line aims to combat heat stroke and overheating.
The concept of the project is to fully accompany people at all stages of their trip to the UAE, starting from arrival at the airport and surrounding them on the streets, malls, and even in restaurants.
The concept of the project is to fully accompany people at all stages of their trip to the UAE, starting from arrival at the airport and surrounding them on the streets, malls, and even in restaurants.
Branding
For the logo, we used our own hand-designed brand font.
Our signature pattern reflects the ripples that wind creates in the sand, the pattern that forms during a heat wave in the air, and the ripples in the water that are always associated with coolness.
Product line
Banners and other materials